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Building Heroic: A Campaign to Spotlight Software Superheroes Building the Future of Software.
Tasked with building awareness and domestic interest in rockstar offshore teams, via a campaign co-sponsored by SQUASH, UP
built out an integrated media strategy including production of Amazon pilot, Daughters of Dev & Son's of Scripting—
following four separate software engineering teams in India, Ukraine, Argentina & their US based counterparts.
Launch Video
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