Take your workout out, even when the weather says nope.​
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Make your workout an experience.
In concert with our ongoing partnership with Nautilus, we are constantly innovating ways in which to drive their brands forward.
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In our analysis of the fitness landscape we discovered a preference towards real hiking experience over a treadmill, weather & logistics permitting.
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The solution: bring the worlds greatest hikes home, where they could be experienced as if you were actually on the trail, any day of the year, rain, shine, hail, or snow.
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Determined to respond to this need we introduced iGo365™ Virtual Hiker via UP.Link™ for TreadClimber®, launching with 48 of the US's greatest hikes, available at Apple & Google storefronts & on Oculus Rift. Simply choose your trail & start hiking. Log in to group hikes with your friends, or even compare times & set challenges.
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Future vision for the platform includes the
ability for users to participate in recording & publishing their own hikes via a special system designed with GoPro in connection with the Fit 2 Be A Hero joint brand initiative.
This would extend the trail libraries to included user generated content they could publish to the platform in their hikes library, share with friends, or even monetize by publishing to the public trails library, multiplying the value of the platform to included trails during various seasons, weather conditions & even include urban hikes.
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Dynamic augmented content is a key element of the experience including: trail head data, mile markers, inclinometer, performance stats, key points of interests off camera in route, even third party brand & offer placements, such as object oriented third party brand placement, offer overlays on key objects, structures, or retail storefronts on urban hikes or at base areas.​​
​The product interface was built to leverage UP's proprietary UP.Link digital marketing platform, with an additional hardware interface designed to dynamically connect topographical data to pitch & resistance controls on the TreadClimber equipment.
In this way, the physical equipment would dynamically respond to the realtime data streaming from the terrain on the trail. If the slope increased or decreased, the resistance & pitch control on the TreadClimber would respond accordingly. Users additionally had the ability to disable this feature or add a handicap to allow users to experience hikes they might not be otherwise capable of navigating in real life.
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This represented an entirely new fitness experience for TreadClimber users that dramatically increased the value return on their equipment investment & set the TreadClimber brand in an even greater category of its own.
The launch campaign focus centered on identifying with the driver that, given the chance, people would much rather have real out door experiences, especially those that they might not otherwise even be able to have.
The iGo365 brand was developed to function as an endorsement bug to identify equipment enabled for VR through UP.Link as well as it's direct application in advertising and product marketing.
