Invite the world to run, jump, swim, ride, play for good.
Creating an Intelligent Platform to Activate the Inseparable Link Between Sport & Philanthropy
\UP Partners with Team Vie to Develop & Market a Revolutionary Virtual Social Competition Platform Where Individuals & Teams Can Compete in Sports They Love for Causes They Care About​
Vie leans in on \UP for deep sports marketing, gamification & tech roots to exploit first mover advantage in a disruptive sports philanthropy platform.
\UP engaged at every layer of development from product design through prototyping, engineering to a 3 phase POC, including cementing high profile strategic partnerships & sponsors.
Tip-of-The-Spear Tech.
\UP pioneered novel user engagement engine through break through proprietary match & intelligent teaming tools, engaging users via VieMi™, trainable agentic digital twins, automating competition through activity, player & cause pairings.​
​Results:
Three successful campaign pilots aggregating over 28,000 individual players. distributed across four continents.
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More than $6.5M raised for 28 unique 501(c)(3)s, with over a 1/3 through Vie proprietary corporate matching pairings.
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$2.3 Million in donated goods via Good360 allocated to children in need & Ukrainian refugees in Poland.
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Launched the world's first virtual hybrid charity golf tournament.​​
Launch Video
Late Nights Building the Future of Sport Philanthropy
Live First Tee POC
Vie for Good Original Freeform Competition
In it's third pilot \UP concocted a special Vie competition partnered with Elevat3 Chicago chapter for the benefit of the kids of St Ignatius School in a wholly original relay across Chicagoland on the L. Progress was mapped in real-time back to the Vie event platform and live cast by pairing with the participants digital devices.
Pilot 3
VieMi Agent Digital Twin
\UP implements agentic personal avatar creation across Vie platform to drive activity recommendation, intelligent team composition & competition paring.