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Spotlight

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Human inspiration is the boundless bedrock for innovation in the intelligence age. \UP is an independent idea agency creating growth oriented solutions for humans by humans.
 

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Big ideas
come from
UnlikelyPlaces

The Business of Being Bowflex

Transforming a Direct Marketing Company into a High Value, Lifestyle Brand Family

Nautilus — Brand, Tech., Prog. Dev.

Recasting the Customer Concept of Car Audio

Making your Vehicle your Favorite Place to Be

MW AutoCraft — Brand

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Changing the Face of Continuing Education

Converting Compliance Burden Into Competitive Advantage

ceKeepr — Brand, AI Tech., SaaS Prod. Dev.

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Shifting the Narrative on HOA Management

Cultivating Communities Based on Connection

COMUNEO — Brand, Prog. Dev.

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Virtualizing Sports Philanthropy

Building a First of its Kind Remote Sports Play for Good Platform

COMUNEO — Brand, Tech., Prog. & SasS Prod. Dev

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Reigniting the Motosport eTail Brand

Reconnecting with the Moto Culture

COMUNEO — Brand, Tech., Prog. Dev.

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Taking Your Workout, Out no Matter What

VR Fitness Experiences from Urban Hikes to Half Dome

COMUNEO — Brand, Tech., Prod. Dev., Embedded Adv.

What's\UP

Feb 2, 26

\UP rolls out California based, Comuneo brand into DFW Texas market in integrated campaign, with plans to rapid scale across key markets in the state including: Houston, San Antonio & Austin.

\UP Deploys Comuneo Brand Into Texas market.

Jan 5, 26

\UP Tech Startup Client Emerges out of Stealth.

In final sprint \UP, launches stealth start up SaaS platform, closed beta in Real Estate industry focused continuing education ahead of plans to rapid scale nationally.

Jul 17, 25

\UP Secures Rubin Prop. AOR / Brand Assignment

\UP to reposition California based HOA management co. for rapid growth & multi-state footprint, drawing on 40 year heritage & aspirations to achieve mid market scale in 36 mo..

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